Ishan Wijewardana builds and scales consumer health brands that create a healthier generation. Building in public, writing weekly about the founder journey.https://ishanwijewardana.com/https://ishanwijewardana.com/writing/dont-avoid-that-awkward-co-founder-equity-talk/https://ishanwijewardana.com/writing/dont-avoid-that-awkward-co-founder-equity-talk/Startups evolve. Roles shift. Contributions diverge.Thu, 08 Oct 2026 00:00:00 GMThttps://ishanwijewardana.com/writing/the-hidden-tax-of-fundraising/https://ishanwijewardana.com/writing/the-hidden-tax-of-fundraising/Dilution and legal fees are the costs everyone talks about. The expensive part is what happens to the business while you're out raising.Thu, 08 Oct 2026 00:00:00 GMThttps://ishanwijewardana.com/writing/why-im-writing-in-public/https://ishanwijewardana.com/writing/why-im-writing-in-public/A weekly record of what I'm learning while building. Mostly for me, hopefully useful for you.Thu, 08 Oct 2026 00:00:00 GMThttps://ishanwijewardana.com/writing/youll-never-get-rid-of-self-doubt/https://ishanwijewardana.com/writing/youll-never-get-rid-of-self-doubt/I used to think self doubt was a phase you grew out of. It isn't. It just changes what it says.Thu, 08 Oct 2026 00:00:00 GMT