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Lessons in finding traction for consumer tech startups

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Who am I
Jun 08, 2025

Who am I

Over the past decade, I've helped early stage consumer tech startups go from their first users to millions in revenue.

Ishan Wijewardana
Ishan Wijewardana
The why behind these emails
Jun 15, 2025

The why behind these emails

Notes of a Founder, is made up of my real notes. The ones I’ve written in my own notebook.

Ishan Wijewardana
Ishan Wijewardana

Archive

Fundraising RealitiesFundraising Realities
The hidden tax of fundraising
Jul 06, 2025

The hidden tax of fundraising

Founders don’t say this enough: fundraising is a distraction.

Ishan Wijewardana
Ishan Wijewardana
Co-Founder CrucibleCo-Founder Crucible
Don't avoid that awkward co-founder equity talk
Jun 29, 2025

Don't avoid that awkward co-founder equity talk

Startups evolve. Roles shift. Contributions diverge.

Ishan Wijewardana
Ishan Wijewardana
The Psychology GauntletThe Psychology Gauntlet
You'll never get rid of self doubt
Jun 22, 2025

You'll never get rid of self doubt

“Why should anyone trust me?”.

Ishan Wijewardana
Ishan Wijewardana
The why behind these emails
Jun 15, 2025

The why behind these emails

Notes of a Founder, is made up of my real notes. The ones I’ve written in my own notebook.

Ishan Wijewardana
Ishan Wijewardana
Who am I
Jun 08, 2025

Who am I

Over the past decade, I've helped early stage consumer tech startups go from their first users to millions in revenue.

Ishan Wijewardana
Ishan Wijewardana
Lessons in finding traction for consumer tech startups

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Lessons in finding traction for consumer tech startups

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