Ishan Wijewardana
My mission is to build and scale consumer health brands that create a healthier generation.
About
Hi, I'm Ishan, and I build consumer health brands.
I was born and raised between Australia and Sri Lanka, moved to the UK at a young age, and studied medicine (MBBS and BSc Hons) before qualifying as a doctor. Then I swapped medicine for business, starting in management consulting.
Since then I've started and scaled multiple consumer startups. One was acquired for its product and technology. Two others grew past £1M in annualised revenue.
Today I'm an active entrepreneur and investor. My focus is building the next great CPG companies in functional foods and nutrition, and backing promising startups along the way.
Selected mentions
A daily habit
Learning in public
Every day I read or listen to something: a podcast, an article, an interview, a founder's story. It's a habit I've only recently got into, and it's already changing how I think about building. I write up what I learn and share it here. Mostly it's a record for me. If it helps you too, even better.
The feed is the test market
How Lemme flips the usual CPG order, testing on social first and taking only proven winners to retail.
ReadThe new moats are the old moats: 3 lessons from Jerry Chen
What a Greylock partner's essay on AI and defensibility taught me about building something that lasts.
ReadDon't avoid that awkward co-founder equity talk
Startups evolve. Roles shift. Contributions diverge.
ReadContact
Let's connect
Building something in consumer health, want me to speak, or want some know-how on scaling your consumer startup? Drop me a message and I'll get back to you.
I'm most active on LinkedIn.