Notes from building startups in the real world.
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About Me
I help early stage consumer startups find their first customers and scale to millions in revenue.
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Mar 1, 2026
Fundraising Realities
Founders don’t say this enough: fundraising is a distraction.
Jul 7, 2025
Co-Founder Crucible
Startups evolve. Roles shift. Contributions diverge.
Jun 30, 2025
The Psychology Gauntlet
“Why should anyone trust me?”.
Jun 23, 2025
