Notes from building startups in the real world.
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Mindset
And no matter how many times I’ve tried to stop that inside voice, I’ve realised that voice never goes away.
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Mar 2, 2026
About Me
I help early stage consumer startups find their first customers and scale to millions in revenue.
Mar 1, 2026
Fundraising Realities
Founders don’t say this enough: fundraising is a distraction.
Jul 7, 2025
Co-Founder Crucible
Startups evolve. Roles shift. Contributions diverge.
Jun 30, 2025
